Client overview
Pulito.eu is a European online jewelry retailer specializing in women’s silver, steel, and gold-plated pieces from premium brands. Its catalog includes more than 1,300 necklaces, earrings, rings, and other pieces for customers across Europe.
Despite its boutique scale, Pulito offers curated collections that balance accessible pricing with a refined, contemporary point of view.
Solution
rtb.com partnered with Pulito on performance-driven, always-on retargeting focused on increasing conversions and revenue.
Pulito shared its product feed and rtb.com automatically generated dynamic banners in multiple sizes and formats. Deep Learning algorithms continuously tested and optimized the strongest combinations of visuals and audiences.
Results
Within a short period, Pulito achieved a 4:1 ROAS: every €1 invested in media returned €4 in sales. The campaigns also delivered a 1% click-through rate and a 0.8% conversion rate.
These results are particularly meaningful for a growing boutique brand, where customers often need several touchpoints before clicking. Continuously optimized dynamic retargeting helped Pulito reach the right audiences at the right time without manual campaign adjustments.