Client overview
Zlatarnica Gerić is a Croatian jewelry brand combining traditional goldsmith craftsmanship with a modern online shop. Its offer spans gold and silver jewelry, custom-made pieces, and investment products including gold coins, bars, and diamonds.
Lescan Digital is a boutique Croatian digital marketing agency focused on SEO-led websites, performance advertising, and conversion strategies that turn online traffic into loyal customers.
Solution
rtb.com was implemented as an always-on performance engine. A quick, one-time setup let campaigns begin optimizing immediately toward revenue and return on ad spend.
The intuitive platform allowed Lescan Digital to concentrate on strategy while rtb.com’s Deep Learning algorithms continuously refined audiences and creatives to maximize ROI.
Results
In December, the campaigns achieved a post-click ROAS of 9:1—turning every €1 invested into €9 in tracked revenue. They also delivered a 1.43% CTR and influenced more than 10% of all website conversions.
With no minimum budget, the campaign could begin with a controlled investment, prove the model, and scale confidently. Transparent reporting, automation, and always-on retargeting freed the agency team to focus on higher-level strategy and cross-channel planning.